- PRESENTATION -
This ambassador of mussels and chips and Belgian brasserie specialist is one of the preferred theme-based restaurant chains in France. The brand focuses on the warm atmosphere of its 81 restaurants, which welcome 15,000 customers every day and its authentic menu and recipes.
In 2015, Léon de Bruxelles launched the “Léon Box”: take away orders and sales.
Léon de Bruxelles revenue declined slightly compared with December 31, 2014, hindered by the combination of a difficult economic context and the Paris terrorist attacks in 2015
– CSR INITIATIVE EXAMPLE –
At Léon de Bruxelles, orders of mussels are managed on the basis of a consumption indicator determined based on the origin of the product and activity. Deliveries are made near daily, thereby ensuring that customers receive fresh mussels, while limiting losses. In addition, bonuses paid to restaurant managers are determined in part on the basis of respect for actual raw material consumption compared with theoretical consumption.